Global digital marketing programs
Led multi-market campaigns and measurement that connected spend to outcomes across regions and currencies.
Case study →Rukuma Viegas · New York · Global
I find and fix the engines
that grow global businesses.
Product and program leadership at the intersection of payments, marketing, and AI — built at Mastercard, sharpened by Cornell, applied across continents. I don't apply for roles. I build things worth an offer.
01 · About
I've spent my career where the hard problems live: global programs, payments, and the messy space between strategy and execution. I came up through brand and communications in India — Tetra Pak, Persistent, Microsoft's website work via Cybage — then moved into the engine room at Mastercard, where I've gone from marketing communications to Technical Program Manager to Product Manager. At Cornell I learned to think in systems — and to see what breaks before it breaks.
Today I work the way the best operators do: with an AI-native toolkit, a network of leaders across payments and tech, and a bias for measurable outcomes over activity.
Read the full story → Full timeline →02 · Impact
Proof, not promises.
Payments & product launches
Shipped programs where a day of delay costs real revenue — coordinating product, legal, and markets to launch on time.
Case study →AI-native enablement
Brought AI tooling into marketing and program workflows — raising what a small team can ship, and making the change stick.
Case study →03 · Writing
Perspective on how work actually gets done.
04 · Voices
A community I engage with, learn from, and build with.
Cornell
Professors and directors who shaped how I think in systems — Lourdes Casanova, Risa Mish, Bahriye Goren-Gulek.
Mastercard & payments
Colleagues and leaders across payments, policy, and AI — Sylvie Vermeersch, Matthias Leitzmann, Monica Jasuja.
The broader industry
Operators across fintech, digital experience, and strategy — the network that keeps me honest.
These are people I engage with and learn from — not endorsements of me by them. Full list on the voices page.