# rukuma.dev

> Product and program leadership at the intersection of payments, marketing, and AI — built at Mastercard, sharpened by Cornell, applied across continents.

## Pages

- [About Rukuma Viegas](https://rukuma.dev/about): Product and program leadership at the intersection of payments, marketing, and AI — built at Mastercard, sharpened by Cornell, applied across continents.
- [Experience](https://rukuma.dev/experience): The full career timeline — from corporate communications in India to product and program management at Mastercard in New York.
- [Impact](https://rukuma.dev/impact): Case studies of global digital marketing programs, payments and product launches, and AI-native enablement — with measurable results.
- [Global Digital Marketing Programs](https://rukuma.dev/impact/global-digital-marketing): Led multi-market digital marketing and measurement programs that connected spend to outcomes across regions and currencies.
- [Payments & Product Launches](https://rukuma.dev/impact/payments-launches): Shipped payments and product programs where a day of delay costs real revenue — coordinating product, legal, and markets to launch on time.
- [AI-Native Enablement](https://rukuma.dev/impact/ai-enablement): Brought AI tooling into marketing and program workflows — raising what a small team can ship, and making the change stick.
- [Writing](https://rukuma.dev/writing): Essays on program management, payments, AI-native work, and leadership — perspective on how work actually gets done.
- [The advice that makes people offer you money](https://rukuma.dev/writing/advice-vs-offers): How offers are actually created — and what it means for how a career should be positioned.
- [Why great program managers are vanishing](https://rukuma.dev/writing/great-program-managers): The most underestimated role in technology — and why the market is quietly running out of people who are actually good at it.
- [The payments stack nobody talks about](https://rukuma.dev/writing/payments-stack): Payments runs on rails most people never see — and the quiet coordination between them is where products live and die.
- [What "product in a regulated industry" actually means](https://rukuma.dev/writing/regulated-product): Building product in payments means shipping inside guardrails — and the leaders who thrive are the ones who treat the guardrails as the product's architecture, not its enemy.
- [Voices — a community I engage with](https://rukuma.dev/social-proof): The leaders, academics, and operators I learn from and engage with across payments, product, and marketing — Cornell, Mastercard, and the global fintech community.
- [Build an Agentic Website — Developer Spec & Checklist](https://rukuma.dev/build-agentic-website-prompt): A complete, vendor-neutral specification for building a website that is agent-readable, AI-searchable, MCP-enabled, and browser-tool-discoverable. Includes implementation checklist.

## Markdown Versions

- [About Rukuma Viegas (markdown)](https://rukuma.dev/md/about)
- [Experience (markdown)](https://rukuma.dev/md/experience)
- [Impact (markdown)](https://rukuma.dev/md/impact)
- [Global Digital Marketing Programs (markdown)](https://rukuma.dev/md/impact/global-digital-marketing)
- [Payments & Product Launches (markdown)](https://rukuma.dev/md/impact/payments-launches)
- [AI-Native Enablement (markdown)](https://rukuma.dev/md/impact/ai-enablement)
- [Writing (markdown)](https://rukuma.dev/md/writing)
- [The advice that makes people offer you money (markdown)](https://rukuma.dev/md/writing/advice-vs-offers)
- [Why great program managers are vanishing (markdown)](https://rukuma.dev/md/writing/great-program-managers)
- [The payments stack nobody talks about (markdown)](https://rukuma.dev/md/writing/payments-stack)
- [What "product in a regulated industry" actually means (markdown)](https://rukuma.dev/md/writing/regulated-product)
- [Voices — a community I engage with (markdown)](https://rukuma.dev/md/social-proof)
- [Build an Agentic Website — Developer Spec & Checklist (markdown)](https://rukuma.dev/md/build-agentic-website-prompt)

## API

- [Health Check](https://rukuma.dev/api/health): Server status
- [List Pages](https://rukuma.dev/api/pages): All published pages (JSON)
- [Page Detail](https://rukuma.dev/api/page/<slug>): Full page data (JSON)
- [Search](https://rukuma.dev/api/search): POST {"query": "..."} — semantic search
- [Agent Stats](https://rukuma.dev/api/agent-stats): AI agent visit analytics

## MCP

This site exposes a stateless MCP server at https://rukuma.dev/mcp

Available tools:
- search(query, limit?) — semantic search across all content
- read_page(slug) — get full markdown of a page
- list_pages(category?) — list all available pages
- site_info() — site metadata and capabilities

## Info

- Author: Rukuma Viegas
- Built on: Cloudflare Workers (free tier)
- Protocol: MCP 2026-07-28 (stateless)
- Search: Vectorize + Workers AI (bge-m3 embeddings)