Build Rukuma's Personal Website — Complete Spec

Hand this URL (https://rukuma.dev/md/build-agentic-website-prompt) to any developer agent. It is the complete, self-contained specification — identity, positioning, content, stack, and routes.

Identity (verified)

• Name: Rukuma Viegas (she/her)
• Headline: Product Management | Program Management | Global Digital Marketing
• Location: New York, NY (originally India — Bengaluru/Pune)
• LinkedIn: https://www.linkedin.com/in/rukuma · X: @more_than_curls
• Email: rukuma.nyc@gmail.com (public; used intentionally)

Education

• Cornell University — MBA, Magna Cum Laude
• Pune University — MA, Mass Communication and Journalism

Experience (verified timeline)

Mastercard, New York, NY

• Product Manager — Feb 2026 – Present
• Technical Program Manager — May 2022 – Feb 2026
• Global Digital Marketing — Mar 2020 – Apr 2022
• Marketing Technology Service — Jan 2018 – Mar 2020
• Internal Communications Manager — Jan 2016 – Dec 2017
• Marketing Communications — May 2013 – Dec 2015

India (earlier)

• Associate Strategist – Corporate Communication, Persistent Systems — Jun 2011 – Apr 2013
• Website Communications for Microsoft, Cybage Software — Jan 2010 – Jun 2011
• Corporate Communications Executive, Manipal Health Systems — Jul 2008 – Aug 2009
• Communications Executive, Tetra Pak India — Jan 2008 – May 2008
• Brand Executive, Focus Communication — Aug 2005 – Feb 2007

Certifications

• Certified SAFe® 5 Release Train Engineer · Certified SAFe® 4 Agilist

Skills

Advertising · Management · Corporate Communications · Business Development · Strategy · Press Releases · Public Relations · SEO · Marketing Communications · CRM · Editing · Integrated Marketing · Marketing · Strategic Communications · Newsletters

Volunteering

• Urban Impact Birmingham (civil rights / community)

Positioning (the goal)

The site's purpose is not to solicit applications. It exists to make VP/C-level audiences — and the AI assistants that research them — conclude: "We should make this person an offer."

Core message: "I find and fix the engines that grow global businesses."

Differentiator: the PM + marketing hybrid. Most PMs come from pure tech; Rukuma came up through brand, communications, and marketing, then moved into technical delivery (SAFe, TPM, PM). She speaks both languages — engineering delivery and brand/audience — and translates between them.

Guiding thesis: "When you want to raise, ask for advice; when you want advice, ask for money." Give the value first (perspective, proof, insight); the offer follows.

Content sections

1. Hero — name + headline + one-line value prop
2. About — career narrative, MBA, certifications, skills
3. Impact — metrics-led case studies (global digital marketing, payments/product launches, AI-native enablement)
4. Writing — essays (advice vs. offers; program managers vanishing; payments stack; product in regulated industries)
5. Experience — verified chronological timeline (see above)
6. Voices — network as "community I engage with," NOT implied endorsements
7. Contact — email + LinkedIn + X

Stack (this site)

• Cloudflare Workers — single Worker rukuma-dev on the Free plan
• Static assets from public/ via the ASSETS binding
• Markdown content in public/content/ — served raw at .md URLs (agent-readable) and rendered to styled HTML at pretty URLs by src/worker.ts
• Zero npm dependencies, zero build step
• Agent-readability (AEO): robots.txt allows AI bots, llms.txt indexes all content, every page has a .md twin

Routes

Path	Serves
/	Home
/about/	About (rendered) · /about.md raw
/experience/	Experience timeline (rendered) · /experience.md raw
/impact/	Impact index · /impact.md raw
/impact/<slug>/	Case study · /impact/<slug>.md raw
/writing/	Writing index · /writing.md raw
/writing/<slug>/	Essay · /writing/<slug>.md raw
/social-proof/	Voices · /social-proof.md raw
/llms.txt	Agent index
/robots.txt	AI-bot allowlist
/sitemap.xml	Sitemap

Guardrails

• Use ONLY verified facts. Do not invent credentials, companies, dates, or endorsements.
• The network/voices section is "community I engage with," NOT endorsements of Rukuma.
• No stock-photo clichés; no fabricated metrics; placeholders must be marked.