Case study

Impact

Case studies of global digital marketing programs, payments and product launches, and AI-native enablement — with measurable results.

Proof, not promises. A selection of the programs and launches I've led.

Global Digital Marketing Programs

Multi-market digital marketing and measurement that connected spend to outcomes across regions and currencies.

Payments programs where a day of delay costs real revenue — coordinating product, legal, and markets to launch on time.

Bringing AI tooling into marketing and program workflows — raising what a small team can ship, and making the change stick.