[
  {
    "slug": "about",
    "title": "About Rukuma Viegas",
    "description": "Product and program leadership at the intersection of payments, marketing, and AI — built at Mastercard, sharpened by Cornell, applied across continents.",
    "category": "about",
    "tags": [
      "about",
      "profile"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "experience",
    "title": "Experience",
    "description": "The full career timeline — from corporate communications in India to product and program management at Mastercard in New York.",
    "category": "experience",
    "tags": [
      "experience",
      "career"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "impact",
    "title": "Impact",
    "description": "Case studies of global digital marketing programs, payments and product launches, and AI-native enablement — with measurable results.",
    "category": "impact",
    "tags": [
      "impact",
      "index"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "impact/global-digital-marketing",
    "title": "Global Digital Marketing Programs",
    "description": "Led multi-market digital marketing and measurement programs that connected spend to outcomes across regions and currencies.",
    "category": "impact",
    "tags": [
      "marketing",
      "programs"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "impact/payments-launches",
    "title": "Payments & Product Launches",
    "description": "Shipped payments and product programs where a day of delay costs real revenue — coordinating product, legal, and markets to launch on time.",
    "category": "impact",
    "tags": [
      "payments",
      "launches"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "impact/ai-enablement",
    "title": "AI-Native Enablement",
    "description": "Brought AI tooling into marketing and program workflows — raising what a small team can ship, and making the change stick.",
    "category": "impact",
    "tags": [
      "ai",
      "enablement"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "writing",
    "title": "Writing",
    "description": "Essays on program management, payments, AI-native work, and leadership — perspective on how work actually gets done.",
    "category": "writing",
    "tags": [
      "writing",
      "index"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "writing/advice-vs-offers",
    "title": "The advice that makes people offer you money",
    "description": "How offers are actually created — and what it means for how a career should be positioned.",
    "category": "writing",
    "tags": [
      "leadership",
      "career"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "writing/great-program-managers",
    "title": "Why great program managers are vanishing",
    "description": "The most underestimated role in technology — and why the market is quietly running out of people who are actually good at it.",
    "category": "writing",
    "tags": [
      "program-management",
      "leadership"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "writing/payments-stack",
    "title": "The payments stack nobody talks about",
    "description": "Payments runs on rails most people never see — and the quiet coordination between them is where products live and die.",
    "category": "writing",
    "tags": [
      "payments",
      "fintech"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "writing/regulated-product",
    "title": "What \"product in a regulated industry\" actually means",
    "description": "Building product in payments means shipping inside guardrails — and the leaders who thrive are the ones who treat the guardrails as the product's architecture, not its enemy.",
    "category": "writing",
    "tags": [
      "product-management",
      "payments"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "social-proof",
    "title": "Voices — a community I engage with",
    "description": "The leaders, academics, and operators I learn from and engage with across payments, product, and marketing — Cornell, Mastercard, and the global fintech community.",
    "category": "voices",
    "tags": [
      "voices",
      "community"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  },
  {
    "slug": "build-agentic-website-prompt",
    "title": "Build an Agentic Website — Developer Spec & Checklist",
    "description": "A complete, vendor-neutral specification for building a website that is agent-readable, AI-searchable, MCP-enabled, and browser-tool-discoverable. Includes implementation checklist.",
    "category": "guide",
    "tags": [
      "spec",
      "agentic"
    ],
    "published_at": "2026-08-09T00:00:00Z"
  }
]